MikesTools.com started in ecommerce over 5 years ago. No matter what they attemped to improve their overall ranks, nothing worked. The usability of the site left many buyers wondering how to purchase the product and generated confusion for the users.
Solving this problem required a total site re-build from the ground up addressing every product, every category and every page in the store. This is a large catalog and is an ongoing project.
After 3 months with the new site design, the site went from zero top ten searches and 600 links in Google to over 20,000 links and literally hundreds of top ten results. This growth has made a huge impact in sales. The usability of the site has been improved to the point where now many customer service emails highlight the users positive experience instead of confusion they had before.